COMMERCIALIZATION IN MEDIA 

Commercialization:

Commercialization is the process of bringing new products and services to the market. The broader act of commercialization includes production, distribution, marketing, sales, customer support, and other critical functions essential to the commercial success of a new product or service.

The process of commercialization can be divided into 4 steps idea development

1.idea development

2.paradigm development

3.marketing and business model

4.launch and scaling

Commercialization in media:

But the expansion of modern commercial media coincided with the rise of the nation-state as the central political formation of modernity and the ethos of citizenship, which required large-scale participation in government elections. It also entailed the development of a new type of civil society. This civil society consisted of diverse organizations for people to represent their interests and express their common identity. These two others her nodes of mobilization and power supported cultural and communication activities operating outside the market. States subsidized interventions they deemed helpful in fostering a culture of national solidarity and responsible citizenship. Civil society organizations have supported many initiatives that rely on volunteerism. Some were dedicated to maintaining momentum within the group. Others were aimed at attracting new recruits or raising money from sympathetic supporters. It is the one where private company extend their sphere of influence, both institutionally and imaginatively, to link their developed material resources and social ties to the other two power nodes.

New trend towards commercialization:

The telecommunications industry is at the center of this change in three ways. The Telecommunications and Data Processing sector provided the essential infrastructure that enabled the company to operate in real time in its scattered fields of activity. Popular commercial media has formed a central site for product promotion and marketing. And as core elements of the broader high-tech sector, the creative and information industries have been assigned a central role in the development of the next stage of advanced capitalism based on the trading of ideas and expressions rather than products. This key position has made it a prime target for policies aimed at expanding the market sector and giving companies maximum freedom of action.

Self-organizing communities have played a central role in the development of the Internet since its inception. Where trade relies on prices and advertising subsidies and public goods are financed by taxes, these grassroots initiatives are grounded in the spirit of reciprocity and co-creation. The first and in many ways still the most impressive example of this new gift economy activity is the free software movement, which pooled its expertise to create a robust set of alternatives to the commercial software created by Microsoft. . This same basic principle has been successively applied to an ever-expanding range of applications. This includes wiki campaigns that allow other participants to modify and add to posts such as Wikipedia, and multiple recommended pages where users of hotels, airlines and other establishments post their experiences and tips.